ANA
Designer & Photographer
BERROCAL
Based
Brooklyn,
New York
Discipline
Product Design
Photography
Frontend Development
Craft-driven design at the intersection of visual storytelling and frontend development.
Currently
Senior Product Designer
@ United Airlines
Current Studies
Multimedia Programming
& Design @ BMCC
Training
Photography
@ The Art Institute
Product Design Design Systems Photography Frontend Development Brand & Marketing User Research iOS & Android Available for Work Bilingual / Spanish & English Visual Direction Component Libraries Data Visualization Product Design Design Systems Photography Frontend Development Brand & Marketing User Research iOS & Android Available for Work Bilingual / Spanish & English Visual Direction Component Libraries Data Visualization
01

Design Work

Selected projects
United Airlines CCS+ App Campaign
United Airlines · Digital Marketing · 2024
CCS+ App Campaign
[ CCS+ Mobile App ]
United Airlines · iOS & Android
CCS+ Mobile App
Cloud Studio Kitchens Social Campaign
Cloud Studio Kitchens · Brand
Social Campaign
[ UI Design ]
Feature 23 · Mobile & Desktop
Product UI
[ More Work ]
Various · 2020 Present
Visual Design
02

Photography

Portrait & Street · New York City
Portraits
Portrait, Brooklyn
Brooklyn, NY
Studio Portrait
Studio, NYC
Portrait, Street
New York City
Portrait, Brooklyn
Brooklyn, NY
Street & City
Crown Heights, Brooklyn
Crown Heights, NY · 35mm Film
NYC at Night
New York City · Night
NYC Architecture, 35mm Film
Brooklyn, NY · 35mm Film
NYC Skyline
Oculus · New York City
03

What I Bring

Skills & disciplines
01 Visual Design

Brand & Systems

Cohesive visual systems that scale across digital and print marketing pages to physical banners to social campaigns.

Brand Identity Design Systems Marketing Design Adobe CC Figma
02 UX Design

Product & Research

End-to-end product design across web, iOS, and Android. In-person user research and real-time iteration then implement designs directly in code.

Product Design iOS & Android User Research Prototyping Data Visualization
03 Engineering

Build & Ship

I build what I design. Responsive, polished UI in HTML, CSS, React, and Angular. AI-assisted workflow for faster delivery without sacrificing craft.

React Angular HTML & CSS TypeScript GitHub Copilot
04

About

“I design, I build, I photograph. Everything I make is grounded in craft and curiosity.”

Senior Product Designer based in Brooklyn. I have a background in frontend development and formal photography training at The Art Institute of Fort Lauderdale. I'm currently at United Airlines, where I have designed and shipped products for 15,000+ users, built component libraries from scratch, and performed in person user testing. My design work is driven by a desire to create meaningful, human-centered experiences with a high level of polish and attention to detail. My photography experience informs my design work and allows me to bring a unique perspective to visual storytelling. I'm always eager to take on new challenges and collaborate with others who share my passion for craft and creativity.

Photo of Ana Berrocal
Brooklyn, NY

Let's
Work
Together