Ana Berrocal

Design Work

Selected projects

United Airlines · Digital Marketing · 2024

CCS+ App Campaign

United Airlines · iOS & Android

CCS+ Mobile App

Cloud Studio Kitchens · Brand

Social Campaign

United Airlines · Mobile & Desktop

Product UI

CCS+

Product Guide

Photography

Portrait & Street · New York City

Portraits

Central Park, NYC

Central Park, NYC

Harlem, NYC

New York City

Harlem, NYC

Street & City

Brooklyn, NY · 35mm Film

Ridgewood, NY · 35mm Film

New York City · Night

Brooklyn, NY · 35mm Film

Oculus · New York City

What I Bring

Skills & disciplines

01 Visual Design

Brand & Systems

I design cohesive visual systems that scale across digital and print—from product surfaces to campaigns and physical touchpoints. My work focuses on creating consistency without losing flexibility, so brands can evolve while still feeling unified.

Brand Identity Design Systems Visual Direction Marketing Design Copywriting Adobe CC Figma

02 UX Design

Product & Research

I design end-to-end product experiences across web, iOS, and Android, grounded in real user behavior and product constraints. I conduct in-person research and iterate quickly based on feedback, refining flows until they feel intuitive, efficient, and clear in use.

Product Design iOS & Android User Research Prototyping Data Visualization

03 Engineering

Build & Ship

I build responsive, polished interfaces in HTML, CSS, React, and Angular, translating design systems into production-ready experiences. I work closely with engineers to ensure what’s designed holds up in code, using AI tools to move faster without compromising craft.

React Angular HTML & CSS TypeScript GitHub Copilot

About

Ana Berrocal is a Product Designer and Creative based in Brooklyn, NY. With a background in frontend development and photography, she brings both technical precision and a strong visual eye to every project.

She has spent the last several years shipping digital products for tens of thousands of users, leading design from concept through code. Most recently at United Airlines, she owned end-to-end design for one of the company's most critical platforms. She is always looking for the next thing to make better.

Available for work